From Concept to Conversion: Ruse Bar & Brasserie’s Journey to Success

The Vision

Building Hype...

Ruse Bar & Brasserie, a European-inspired venue in the heart of Parramatta Square, quickly became one of Sydney'smost talked-about dining destinations. Known for its unique charcoal and wood-fire cooking, stunning venue, andexceptional dining experience, Ruse Bar & Brasserie sought to increase its visibility and connection with its audience.

They needed more than just a presence; they needed a dynamic and engaging campaign that showcased their stunningspace and quality dining offering, creating hype and driving more customers through the door.

Objectives

Setting the Stage for Ruse Bar & Brasserie's Premium Experience

Ruse Bar & Brasserie’s main objective was to establish themselves as apremium dining destination, offering an unforgettable experience thatresonated with their target audience. Specifically, the campaign aimed to:

Create brand awareness and position Ruse as a go-to spot.
Showcase their unique selling points.
Build a sense of exclusivity and hype around the brand.
Drive more bookings.Connect emotionally with their audience.

Building a Brand.

We knew that to achieve Ruse's goals, we had to focus on high-quality content that told a story—one that would connect with the audience on a deeper level. We took a multi-faceted approach, combining photography, videography, and social media strategy to create a seamless brand narrative.

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Laying it out

We designed the entire content strategy around the premium experience Ruse offers. This involved capturing visually stunning photos and videos of the venue, dishes, and key moments that showcased the craftsmanship behind their food and the atmosphere of the space. The goal was to make the audience feel like they had to be there.

Crafting the right messaging was essential. We maintained a consistent tone across all platforms—premium, yet approachable.

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The After Effects

Our targeted content strategy and creative executions had animmediate and measurable impact on Ruse Bar & Brasserie. Not only did the venue gain a massive boost in visibility, but the campaign alsohelped strengthen its brand perception as a premium dining spot in Parramatta.

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The Results

A significant increase in bookings: The high-quality content and engagement drove more people to make reservations.

Increased brand awareness: Social media engagement increased by 89%, with more people talking about the venue online and offline.

Increased foot traffic: The combination of brand hype and targeted content resulted in a steady flow of new customers and regulars returning.

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